Masjid Sports & Recreation Expansion Campaign Plan

Masjid Sports & Recreation Expansion Campaign Plan

Objective

• Enhance community engagement and health by adding a pickleball court and an obstacle course.
• Promote intergenerational participation, encouraging both youth and adults to engage in physical activity.
• Build upon existing sports infrastructure (basketball court, volleyball court, and kids’ playground) to create a comprehensive recreational hub.

Phase 1: Research & Feasibility

Timeline: 2–3 weeks

Actions:

1. Site Assessment
   1. Evaluate existing open space near current sports courts.
   1. Determine dimensions for a standard pickleball court (20’ x 44’) and an obstacle course (flexible layout, approx. 50’ x 80’ depending on space).
   1. Assess safety, accessibility, and lighting requirements.
2. Cost Analysis
   1. Obtain quotes for:
      1. Pickleball court (surfacing, nets, poles, line painting).
      1. Obstacle course setup (equipment, safety padding, installation).
   1. Factor in long-term maintenance costs.
3. Regulatory & Safety Check
   1. Ensure compliance with local zoning, safety codes, and insurance requirements.
4. Community Feedback
   1. Conduct a survey (online + in-person at the masjid) to gauge interest and gather ideas.
   1. Identify potential volunteers for construction or maintenance.

Phase 2: Campaign Planning

Timeline: 2 weeks

Actions:

1. Define Messaging
   1. Key messages:
      1. “Building Community Through Sports & Fun!”
      1. “A Healthy Masjid for All Ages.”
      1. “Your Support Makes This Possible.”
2. Set Fundraising Goals
   1. Pickleball court: estimated $X
   1. Obstacle course: estimated $Y
   1. Include a 10–15% contingency fund.
3. Campaign Name & Branding
   1. Example: “Masjid Play & Pray Initiative”
   1. Design a logo, posters, and social media graphics.
4. Identify Funding Sources
   1. Community donations, sponsorships from local businesses, grant opportunities.
   1. Crowdfunding options for younger demographics.

Phase 3: Fundraising Campaign

Timeline: 6–8 weeks

Actions:

1. Launch Awareness Campaign
   1. Announce via masjid website, newsletters, social media, and Friday sermons.
   1. Highlight the benefits for all ages: health, recreation, family bonding.
2. Donation Strategies

TBD

• Community Engagement
  • Encourage youth groups and volunteers to help with promotions.
  • Share progress updates to maintain excitement.

Phase 4: Construction & Installation

Timeline: 4–6 weeks (depending on vendor availability)

Actions:

1. Pickleball Court
   1. Clear and level the site.
   1. Install court surfacing, lines, nets, and safety barriers if needed.
   1. Optional: add shaded seating or benches nearby.
2. Obstacle Course
   1. Install age-appropriate obstacles with safety surfacing.
   1. Add signage for age restrictions and safety instructions.
   1. Consider a mix of physical challenges for youth and adults.
3. Safety Check & Final Approval
   1. Inspect both facilities before public use.
   1. Ensure signage and safety measures are in place.

Phase 5: Launch & Community Engagement

Timeline: 1–2 weeks

Actions:

1. Grand Opening Event
   1. Ribbon-cutting ceremony with masjid leadership.
   1. Organize demo pickleball matches and obstacle course challenges.
   1. Invite media and local community leaders.
2. Ongoing Engagement
   1. Schedule weekly pickleball meetups or tournaments.
   1. Rotate obstacle course challenges and fitness workshops.
   1. Share stories, photos, and testimonials on social media.

Phase 6: Maintenance & Sustainability

Timeline: Ongoing

Actions:

• Establish a maintenance team (volunteers or paid staff).
• Schedule regular inspections of courts and obstacles.
• Encourage community ownership through volunteer programs.
• Consider annual fundraising for repairs and upgrades.

Key Success Metrics

• Amount of funds raised versus target.
• Community participation in fundraising and launch events.
• Usage rates of pickleball and obstacle facilities.
• Positive feedback and engagement on social media.